Is the sound of your voice holding your business back?
I know this is a public speaking blog – but I want to talk today about online video. Bear with me and I’ll connect the dots for you in a paragraph or two.
You see, online video is the coming wave. Whatever line of business you’re in, if you don’t use it in marketing, you’ll get left behind. Far-sighted competitors who’ve adopted video will already be surfing that wave into the future.
Good online videos can do wonders for your business, yet many never get past the first hurdle.
Here’s where online video meets public speaking
Want to know the main reason most people don’t make videos for their business?
Because they hate the sound of their own voice.
“For many people this loathing of the sound of their own voice becomes a form of resistance – and stops them from pressing record on the camera again.”
So what can you do?
Here’s a thought for you – what voice do your present clients hear when you talk to them?
The same voice YOU hear when you press playback on a video recording!
The sound of your voice is something that you can do little to change – and you don’t need to.
Ever have a Client pull out of a possible business deal because he didn’t like the sound of your voice?
Nope, thought not.
So the first thing you need to do is change your mindset. Even though you hate the sound of your voice when you playback a recording, you just have to accept that it’s your voice. And get over yourself.
I use Video a lot. I’ve got around 120 videos on my YouTube Channel, so I hear the sound of my own voice a lot. And I still loathe it.
But here’s the important thing – though I loathe the sound of my own voice, I don’t let it stop me creating the videos I need for my business. I’ve just learned to deal with it.
Now I didn’t know any better when I started creating videos, and it took me about thirty attempts before I started getting comfortable with the sound of my voice when I was editing. And I posted every single one of those first thirty videos to my YouTube channel.
And I can’t watch them now. They make me cringe. If I was doing it again I’d create a series of videos purely for the express purpose of getting comfortable on camera.
That’s what I came here today for – to share a way YOU can do this, if you’re in the position where you need to create online videos for your business but are finding it a struggle.
Get comfortable with video – One take at a time
So here’s what you do, create a series of 10 videos, edit them, post them to your YouTube channel and make them private or unlisted so no-one will ever see them. Even though you are never going to show these videos to ANYONE – not even your nearest and dearest – you still have to be professional
Set up your video camera in a room where you can have privacy and film a 5 to 10 minute monologue once a day for 10 days. I don’t care about lights or how the shoot is set up – all I care about is that you get comfortable with talking to a camera and editing your footage and not freezing at the sound of your voice.
The only other ingredient you need is a topic list. Pick 10 topics that you can talk about for 5 to 10 minutes. You could talk about your favourite sports team, your favourite band or your favourite film.
I know Keith likes his films, so every day for the 10 Day duration you could talk about a different film. And why you liked it. Or how it could be made better. It doesn’t really matter what you talk about.
Just talk into the camera for 5-10 minutes, then when you’ve finished, it’s vital that you take that footage,import it into your computer and edit it as if you were going to post it for all to see. (But don’t!)
It’s amazing, how quickly you get comfortable talking into a camera. You’ll find that though you never grow to like the sound of your own voice, when you hear it in your headphones it’s becoming bearable.
Once you get to that stage, you can start thinking about harnessing the power of online video.
The Gary Vaynerchuk test
Have you heard of Gary Vaynerchuk, he’s the poster boy for the online video generation? I won’t bore you with how he’s leveraged online video – Google his name and read about him, you’ll find out for yourself. He was probably one of the first video bloggers out there – he started in 2006 and he started creating a daily video on the topic of Wine.
Go to his website – tv.winelibrary.com – and watch a few of his latest videos. When you’ve watched two or three episodes, find the Archive section and go back to 2006 and watch some of the early videos and compare the two. The Gary V of 2011 is totally comfortable in the video medium and to use his own words, is absolutely crushing it. But the Gary V of 2006 is a bit stilted, awkward and unsure of himself. The difference is that he’s had a ton of practice at speaking to a camera and got very comfortable.
The more comfortable he’s got, the more his personality has come through. The more personality he’s displayed, the bigger his audience has become. It’s no coincidence that the bigger his audience, the more his business has grown (from a turnover of $4 million a few years ago, to $60 million now).
Online Video is only going to get bigger
I lied to you earlier, I said Online Video was the coming wave. Well, it’s not, it’s already here. Gary V has been making videos for 5 years and I’ve been making them for 2 and a half years. The question is why aren’t you making videos to promote your products or services? If you’re not making videos because you don’t like the sound of your own voice…. that’s something you can fix.
With a small investment of time you can get to the stage where you are no longer feel like sharp nails are being dragged down a blackboard when you hear yourself. You’ll still loathe the sound of your voice, but what’s important is you won’t let it stop you from creating videos.
And then you too, can surf the video wave to promote your business.
Time to have your say
Do you use video on your site?
Do you like the sound of your own voice or have you just learned to live with it?
Has this post tempted you to have a go at using video on your website?
Let me have your thoughts on anything and everything in the comments below – look forward to hearing from you.
My thanks and gratitude to: